The short story
I grew up in Southern California and worked in Los Angeles for 15+ years creating some world famous campaigns for Carl's Jr., Truth Initiative, General Mills and Activision while at 72andSunny.
I've also spent time consulting and working directly inside Brands in the Bay area like StubHub and SoFi, as well as contracting with Agencies across the nation to win some of their biggest pitches like Rainier Beer, Tableau, Nuun and Darigold.
Just ahead of the pandemic I helped oversee marketing to grow a friend's startup into a $1B+ acquisition, and also stumbled into opening my own boutique agency where we've made ROAS-record-breaking work for MOD Pizza, Figure, Olympia Provisions and other beloved PNW brands.
Let's hop on a zoom, go grab a coffee or just email back and forth a few times and sort out how I can help.
Cheers!
2017 – Present
Undnyable
Founder / CCO
MOD Pizza, Rainier Beer, Darigold, Netflix, Google, Taco Bell, Figure, Olympia Provisions, Goodwell Co., Within Health, Nuun, Tableau.
2017 – 2019
SoFi, StubHub & Byte
Consulting ECD / CCO
Build out internal creative departments, supervise agency pitches, train staff, hire ECD's and other team members.
2010 – 2017
72andSunny
Group Creative Director
Truth, Carl's Jr., Hardee's, Totino's, Activision, Old El Paso, Dream Foundation.
2006 – 2010
MZA
Creative Director
Hardee’s, Carl’s Jr., Farmer John, Monster Energy Drinks, Coach Art.
1999 – 2006
Ogilvy & Mather
Associate Creative Director / Art Director
Cisco Systems, AMPM, Motorola, Arco, Jaguar, Miller Lite, MGD, Mail Boxes Etc., Tokyo 7-7, Partnership for a drug-free America,
Mag-Lite, Korean Air
DIRECTING
Directors Guild of America
Commercial Director
MENTORING
Advertising Instructor
Teams, Advanced II
The Bookshop
Associate Professor
Design, Typography & Advertising
California State Long Beach
EDUCATION
Hyper Island Masters Class, NYC
CSU Long Beach
B.F.A. Visual Communications
VOLUNTEER
Advisory Board, Byte
Advisory Board, Within Health
Board of Directors, Methodist Preschool
Things I like to do when I'm working
Pushing for strategic, innovative, disruptive, entertaining and engaging work that generate earned media dollars to extend the campaign well beyond its budget. Because free media is cheaper than paid media.
Connecting the dots between Creative, Account/Brand, Strategy, Business Affairs, Production, etc, to get the best work out the door as smoothly and efficiently as possible.
Helping to do the work, without getting in the way of making the best work.
Listening and empathizing with clients, to make their business goals our own, but showing them new ways to reach those goals to get out of the rut.
Finding. hiring, and growing team members at all levels to keep us all inspired and making cool, effective work together.
Working harder and smarter, not necessarily longer, and respecting everyone's work/life balance.
Awards
& Clients
Cannes
One Show
Webbies
Effies
Mercury Awards
Digiday
Graphis
Luerzer's Archive
Communication Arts
AICP
ADDY's
Beldings
Print Magazine
Shoot
Creativity
Dwell's Nice Modernist, Adweek
Muse
Truth
Carl's Jr.
Hardee's
Totino's
Activision
Old El Paso
Dream Foundation
Farmer John
Monster Energy Drinks,
Coach Art
Cisco Systems
AMPM
Motorola
Arco
JaguarMiller Lite & MGD
Olympia Provisions
StubHub
Rainier Beer
Darigold
Netflix
Taco Bell
Figure
SoFi
Byte
EcoATM
Kavinowky Law Firm
Mail Boxes Etc. Partnership for a drug-free America,
Mag-Lite
Korean Air
MOD Pizza
Worst Idea Wins